The energy of The Guide is where you feel naturally at home and, when skilfully leveraged, will become the most potent magnet that effortlessly draws in your soulmate clients on social media.
You have the amazing potential to become the safe source of grounded wisdom & truth for your audience. You have the knack for creating epiphanies and providing clarity for your people when you guide them through a practical step-by-step process towards their next breakthrough… and your integrity & intelligence are what help you build trust fast. People gravitate towards you as they see you as a wise owl that pulls out the best solutions out of seemingly nowhere. At your most Magnetic Self, you embody confident clarity in your voice. If I were to put a name on your energy, you’re like Ravenclaw from the Harry Potter series!
You’re Dalai-Lama-level wise and aware – no stranger to the quest for continuous skill upgrading as a life-long student. Quality education is the lifeblood of your business.
So, where’s the engaged audience that hangs onto every word you say? They don’t know you exist yet… YET. But we can easily change that.
Because, speaking of the Dalai Lama, or anyone who’s built a name bigger than they ever thought possible…
…no one starts with a flock of hot followers.
You see, the pitfall of coaches who ONLY rely on the authoritative nature of The Guide to create content can appear impersonal, critical, or judgmental.
Because The Guide values education by bringing awareness & solutions to real problems… their kryptonite lies in self-doubt (that nagging voice that tells them they’ll one day be exposed as an imposter). Rather than recognizing that their unique contribution lies in their natural magnetism and embodied experiences, they derive their worth from their intelligence, achievements, and knowledge.
So, when imposter syndrome creeps in, it makes sense that The Guide projects self-criticism onto their audience, through their content, by subtly judging their audience’s perceived shortcomings, even if it’s unintentional.
In this case, when your audience reads your content, they recognize your expertise through your valuable answers to questions they have. But this is a double-edged sword – while positioning yourself as someone whose brilliant perspective they can rely on, the impersonal essence & subtly critical tone of your content convey your lack of energetic availability to hold the space for deep personal transformations.
This ultimately blocks intimacy with your audience – the DEAL BREAKER that makes potential clients decide against working with you.
To maintain an aura of competency & authority, The Guide tends to shy away from their natural magnetism & uniqueness, as this requires vulnerable expression. This represses the magnetic essence of their voice, making them appear static, rigid, and emotionally disconnected.
This is why your audience, while being drawn to your grounded practicality & dexterity with problem solving through your content, is not quite feeling your electrifying passion – the energy that would activate them into movement.
As a result, creating content that emotionally resonates, empathically educates, and ignites an audience into movement feels like an uphill battle for the coach whose primary superpower is The Guide. This becomes their bottleneck, which inevitably leads to burnout… even before they discover the process of creating magnetic content that not only emotionally connects with people, but also powerfully showcases their deep knowledge & expertise in a way that magnetizes a ready-to-buy audience.
Given your expertise, you deserve to be better known. You deserve to be helping more clients & students change their lives.
Thankfully, integrating the superpower of The Guide – sharp, intelligent, knowledgeable, and trustworthy – in a way that powerfully attracts a captive audience is nowhere as difficult as attaining the title of the Dalai Lama. I’m here to hand you the formula to make it happen.
What I’m about to say might shock you…
The foundation for your online business isn’t your website, the perfect logo, professional images, or even your offers…
It’s your audience! Nothing is possible without them. No sales. No lives changed. Zip. Zilch. Nothing.
This is why while you’re busy figuring out all the moving pieces in your business, you need to seriously prioritize building a RELATIONSHIP with your audience through your content.
When you have an engaged audience, not only will you get your knowledge and genius out there in a way that feels aligned to you and your people, you also have OPTIONS:
Now that you know WHY building an engaged audience through a magnetic content platform is so important, let’s move on to HOW.
In order for the superpower of The Guide to be fully expressed and recognized by your soul-aligned audience, there are 2 other superpowers that must be integrated as they are the Hidden Keys to unlocking the magnetism of your content & brand.
This will become one of your 3 ‘wow’ factors that magnetize an audience. At peak magnetism, The Catalyst exemplifies these traits:
Example: Steve Jobs
At peak magnetism, The Connector exemplifies these traits:
Example: Oprah Winfrey
When you activate and integrate all 3 superpowers – The Catalyst, The Guide, and The Connector – you ignite your FULL potential, unlock your unique brilliance & expression, get your fire-in-the-belly message out there, elevate the world with regulated nervous systems, and amplify the raw authentic power of your gifts, so that you can make an impact with your influence and create TRUE change from the inside out.
You start attracting the right people, who recognize your genius, who trust your ability as an incredible coach to facilitate their deepest transformation, and who are solidly connected to you and your mission.
You are effortlessly seen by the right people as Inspirational, Aspirational and Credible.
To create magnetic content which allows you to attract more people to your lead magnets, coaching & offerings, and to unlock more opportunities like exclusive interviews (because you’re recognized for your expertise), the holistic integration of these 3 superpowers is crucial.
This is the key to becoming and staying magnetic.
When you ignite this process and go deeper with the Magnetic Content Formula…
You’re in the right place. Keep reading!
When your confusion turns to clarity and the path to an attractive content platform takes shape
Now that you know you’re just 3 keys away from unlocking your magnetic platform with hot content that gets your Soulmate Client to raise their hands and say HELL YES to working with you…
But first, a note from me…
I’m so happy you took this quiz because it shows that even a teensy tiny fraction of you believes you can create a magnetic content platform following a path that harmonizes both your unique energetic imprint and a proven content strategy. Spoiler alert: you totally can!
I teach purpose-driven transformational coaches like you how to write magnetic content, copy and messaging, without inauthentic marketing strategies. Everything I share is based on my background as a binge & emotional coach and 7 years of marketing experiences.
But make no mistake. Although it is true that content creation is my jam, many of what I am sharing with you today are totally learnable skills. When I first started coaching, I was where you are today — with a dream and the willingness to put one foot in front of the other to make an impact with my influence and create TRUE change from the inside out. I go deeper into my backstory in the Magnetic Content Formula.
Your quiz results are designed to give you a hearty dose of clarity and inspiration. All you have to do is follow through. Don’t worry – I’m here in the trenches with you.
Inhale confidence, exhale doubt— you’ve got this, Magnetic Attractor!
Model the copy examples in the formula, based on your Human Design auric type, so that you get to infuse your next piece of content with your natural magnetism and call in your next-level client
Simply use my formula to ignite your action plan, so that you can take the guesswork out of your content strategy today
Discover on pg. 86 the top technique I use to create content that gets STRANGERS to save and share my posts, click the link in my bio, and apply for my 1:1 coaching