The Guide

You’re Dalai-Lama-level wise and aware – no stranger to the quest for continuous skill upgrading as a life-long student. Quality education is the lifeblood of your business.

So, where’s the engaged audience that hangs onto every word you say? They don’t know you exist yet… YET. But we can easily change that.

Because, speaking of the Dalai Lama, or anyone who’s built a name bigger than they ever thought possible…

…no one starts with a flock of hot followers.

You see, the pitfall of coaches who ONLY rely on the authoritative nature of The Guide to create content can appear impersonal, critical, or judgmental.

Because The Guide values education by bringing awareness & solutions to real problems… their kryptonite lies in self-doubt (that nagging voice that tells them they’ll one day be exposed as an imposter). Rather than recognizing that their unique contribution lies in their natural magnetism and embodied experiences, they derive their worth from their intelligence, achievements, and knowledge.

So, when imposter syndrome creeps in, it makes sense that The Guide projects self-criticism onto their audience, through their content, by subtly judging their audience’s perceived shortcomings, even if it’s unintentional.

In this case, when your audience reads your content, they recognize your expertise through your valuable answers to questions they have. But this is a double-edged sword – while positioning yourself as someone whose brilliant perspective they can rely on, the impersonal essence & subtly critical tone of your content convey your lack of energetic availability to hold the space for deep personal transformations.

This ultimately blocks intimacy with your audience – the DEAL BREAKER that makes potential clients decide against working with you.

To maintain an aura of competency & authority, The Guide tends to shy away from their natural magnetism & uniqueness, as this requires vulnerable expression. This represses the magnetic essence of their voice, making them appear static, rigid, and emotionally disconnected. 

This is why your audience, while being drawn to your grounded practicality & dexterity with problem solving through your content, is not quite feeling your electrifying passion – the energy that would activate them into movement.

As a result, creating content that emotionally resonates, empathically educates, and ignites an audience into movement feels like an uphill battle for the coach whose primary superpower is The Guide. This becomes their bottleneck, which inevitably leads to burnout… even before they discover the process of creating magnetic content that not only emotionally connects with people, but also powerfully showcases their deep knowledge & expertise in a way that magnetizes a ready-to-buy audience.

Given your expertise, you deserve to be better known. You deserve to be helping more clients & students change their lives.

Thankfully, integrating the superpower of The Guide – sharp, intelligent, knowledgeable, and trustworthy – in a way that powerfully attracts a captive audience is nowhere as difficult as attaining the title of the Dalai Lama. I’m here to hand you the formula to make it happen.