The 6 CreativePreneur Archetypes

When these 6 archetypes come together and play, you’re internally & externally resourced in your creative business, and you’re 10/10 on fire with delivering your genius to the world.
The 6 CreativePreneur Archetypes

If you want a brand that feels and looks like the vision board of your soul, where your multi-hyphenate, multi-dimensional creative self gets to exist and evolve through your brand…

…then being resourced – with both your creative life-force flow amplifying your energy, compounding your actions, and redirecting your focus & wealth – is not a luxury.

It’s the stable ground on which your mission is built.

These are the 6 CreativePreneur archetypes that must be at the helm:

CreativePreneur Archetype #1:

The Visionary 🧭

The Visionary is the north star of your brand & business(es).

When you engage with The Visionary, you work on the energetic foundation of your brand; The Visionary is the reason why your brand & business(es) were born.

You’re connected to your ‘big why,’ and you take brave action in the direction of your values. You SEE what’s amiss in the industry you’re in, and you innovate through your offers that fill those gaps. Your message for change is crystal clear, like a clarion call.

What fuels The Visionary is your connection to your core desires, and you play in the quantum field before even ‘manifesting’ it in the material plane. Because of this, you’re not caged by industry stereotypical labels; you let the ‘freak flag’ of your creative genius fly.

When your brand can no longer hold your evolution or new identity? You courageously pivot or change course, even if there’s no ‘proof’ or ‘evidence’ of success.

You are also known as the…

The Innovatrix • The Leader • The Trail Blazer • The Catalyst of Change

The 6 CreativePreneur Archetypes – The Visionary

Allies of The Visionary:

The Shadow of The Visionary:

  • Lacks an anchor when they get overwhelmed by a plethora of ideas and hence struggles with taking action, aka bringing the 5D into the 3D

  • Struggles with perfectionism from lacking the capacity to hold the discomfort of uncertainty — may diffuse discomfort through numbing out via ‘fake’ dopamine hits and chronic distraction (e.g. doom scrolling for ‘ideas,’ trying to stick to a stereotypical persona because ‘it works,’ or believing that another strategy or idea is the solution)

CreativePreneur Archetype #2:

The Voice 🎤

The Voice is the defining characteristic of your brand identity.

You are emboldened & empowered in your communication style. You dial it all the way up in your copy, videos and content. You communicate and express yourself with clarity, conviction, and confidence.

You’re anchored in your values, and you know exactly whom you’re for.

Your voice reflects your freedom from the pressure of babysitting everyone else’s nervous system because you understand that you’re not meant to be a ‘safe space’ for everyone.

You recognise that people-pleasing disguised as ‘safety’ is the pathway for inauthenticity, which would do both you and your soulmate clients a disservice… because your truth awakens the world, even if it meets the edges of people’s discomfort in favour of their deepest alchemy.

Your appeal & impact magnify as you validate yourself from within, releasing your network from the responsibility of validating your ideas.

You are also known as the…

The Advocate • The Self-Expressed One • The Activator

The 6 CreativePreneur Archetypes – The Voice

Allies of The Voice:

The Shadow of The Voice:

  • Defaults to people pleasing when the fear of not knowing how they’d be received takes over — this looks like the avoidance agency & ownership in their words (e.g. passive voice) or simply echoing what they believe others want to hear. People sense this and not only are they not pleased, they also don’t trust The Voice because it feels like they’re hiding

  • Projects onto others, where the shadow of The Voice pre-determines the capacity of others to handle or hold the depth of the truth — people also sense that they’re being projected on, and they feel robbed of the opportunity to reveal themselves

CreativePreneur Archetype #3

The Muse 🌹

The Muse is the heartbeat of your business (and brand).

You create art & magic through everything life gives you. You’re the creative one who inspires others (including yourself)… you look at your own art and say, “did I really create that? I need to duplicate my brain and 10x this!”

You’re the main character who lives, loves, and leads with super-presence & aliveness (eros). You win & dine your unique gifts. You embody self-appreciation — you understand that everything you appreciate appreciates (including the magnetism that your content, offers, and creations exude).

You fascinate in a sea of sameness, commodities, and predictable stereotypes; you’re the one they can’t quite pin down, and because of this they can’t stop watching.

You are also known as the…

The Romantic Rebel • The Inspirational One • The Artist • The Creatrix

The 6 CreativePreneur Archetypes – The Muse

Allies of The Muse:

The Shadow of The Muse:

  • Passively waits for something external to activate them; they believe that Eros can only be experienced through a relationship with another, through someone else’s art, or through the novelty of ‘investing’ in more (aka the accumulation of ‘resources’ that do not compound into value). Because of this, they tend to neglect their own creative impulses in service of another, such as building someone else’s legacy at the expense of their own identity & creative pursuits

  • Deeply fears that others idealise them based on an illusion they might have unintentionally cast, and that they may one day be exposed as a fantasy who lacks substance… hence the ‘need’ to prove their value by sacrificing themselves for another’s ambition

  • Struggles to direct their creative life-force, especially when the masculine aspect of the business is weak — e.g. the vision (The Visionary) is not clear enough or a structure (The Orchestrator) is absent. This can put them in Energetic Debt™, where they burn out before the glow-up

CreativePreneur Archetype #4

The Storyteller 💞

The Storyteller is the wayshower of a future-based cause.

You’re a master of articulating what others are struggling to put words to — you bring to light what has been suppressed in the shadows (think Persephone).

Through storytelling, you help people imagine, explore, and connect to a world of possibilities again.

Your works invoke their empowered, expansive identities, who flip the decision-making switch in their hearts to say YES to what could be the most rewarding transformation of their lives. Your gift of storytelling reminds people WHO they’ve come to be.

You are also known as the…

The Connector • The Word Magician • The Journeyer

The 6 CreativePreneur Archetypes – The Storyteller

Allies of The Storyteller:

The Shadow of The Storyteller:

  • Harmfully manipulative when psychology is used as a weapon to influence people to act in ways that drain them rather than nourish them. (I’m thinking of Edward Bernay who used Sigmund Freud’s psychoanalytical theories to successfully market cigarettes to women in the 1920s!)

  • Fears having their narrative taken out of context or having their intentions misunderstood — this results in losing control of the message they’re trying to deliver. They also sometimes erase the line between truthful narratives and self-serving fiction in order to upkeep an image they’ve crafted — they constantly question if their story is worthy enough to be shared, to be perceived as wise, insightful, relevant, inspiring, or intelligent

CreativePreneur Archetype #5

The Orchestrator 🪄

The Orchestrator is the harmonious workflow of your business(es).

You pour your multi-faceted genius & skills into a framework & clear process that demonstrates harmony and flow (e.g. a customer journey).

You alchemise chaos into clarity, the intangible into tangible, the abstract into simplicity.

The Orchestrator thinks strategically in terms of creating income pathways, scalability, streamlined processes, and asset building (i.e. compounding your productivity), to generate more value.

For most spiritual entrepreneurs whose comfort zone is the ‘feminine,’ The Orchestrator is the missing piece in their business that offers their creative life-force a stable ground to amplify and a direction to flow. The enemy isn’t ‘strategy’ — it’s the avoidance of mastering structural thinking to create systems for bringing the 5D into the 3D without being enmeshed in the rigid Matrix.

Without The Orchestrator – who’s responsible for creating your Unique Genius Brand that’s wide + deep enough to hold your multidimensional and evolving Self – volatility (where constantly you flit between roles & ideas) becomes a huge energy drainer that causes burnout. This is how your creativity gets capped.

You are also known as the…

The Engineer • The Teacher • The Guide • The Producer • The Maestro

The 6 CreativePreneur Archetypes – The Orchestrator
The Orchestrator says, “music and noise are both sound, but the difference between them is that the former has discrete structure while the latter does not.”

Allies of The Orchestrator:

  • With The Visionary, you deliver creative solutions to problems, in a way that’s optimized & efficient. You embody and express the inventor that lives within you — the one who inspires through offering 10x value through creative and innovative pathways that make a difference in people’s lives; you create your Category of One

  • With The Voice, you retain cohesiveness in your artistry, so you have a brand that finally matches how one-dimensional multidimensional you really are; Day 3 of Creatively Resourced shows you how to turn a scattered brand voice in your Unique Genius Brand identity

  • With The Energy Prophetess, you direct your attention, resources, and creative life-force into legacy-building pathways that allow you to amplify and 10x your freedoms of purpose, wealth, relationships, and time (read: 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy)

The Shadow of The Orchestrator:

  • Manifests as rigidity from over-planning (such as over-automating and over-optimising processes before launching or testing a concept) to avoid potential failure or missed opportunities — the secret is in co-creating with the unseen to create improbable outcomes and trusting you’ll figure it out along the way

  • Puts unnecessary pressure on themselves to ‘over-deliver’ in all aspects of their business — content, masterclasses, coaching, etc. The pressure can snowball and lead to either analysis paralysis or overwhelming others with ‘value.’ (Like The Storyteller in its shadow, The Orchestrator fears disappointing and underwhelming others, which often causes them to overwhelm others.) The Orchestrator is here to learn that momentum triumphs over perfection

CreativePreneur Archetype #6

The Energy Prophetess ☀️

The Energy Prophetess is the power source for all other 5 archetypes.

You know what serves or drains your life-force energy.

You care about your physical & emotional well-being because you know your body is the vehicle that would carry you through the different seasons of your life & business and through every version of yourself. Fitness and nourishing yourself aren’t something you make time for; it’s a part of your identity as a Radiant & Resourced CreativePreneur.

You are also intentional about what you consume from the media, because you protect your subconscious as your greatest asset – approximately 95% of our subconscious fuels our decision-making processes – and you replace unhealthy dopamine-hijacking activities with stress-reducing oxytocin-boosting ones.

You are so in tune with the rhythms of your body that intuitively you know how to strategise and plan your creative work around the cyclical nature of your energy.

Ultimately, you understand that your mental, emotional, & physical health impacts your creative energy.

Creative Life-Force Flow = Cashflow

You are also known as the…

The Regulator • The Vitality Nurturer

The 6 CreativePreneur Archetypes – The Energy Prophetess

Synergistic interaction of The Energy Prophetess and the other 5 archetypes:

With The Orchestrator, your time, money, and energy are channeled into value-generating activities & pathways, so that The Muse has the space to thrive and create, and that The Visionary has the freedom to innovate. The Muse & The Visionary fuel The Voice, who impacts The Storyteller’s artistic ability to cultivate deep connections with others.

The unhealthy expression of The Energy Prophetess is usually a symptom of a CreativePreneur archetype in its shadow. For example, if The Muse is not in her flow & expression where she feels rewarded simply for creating art that makes a difference – perhaps due to a lack of systems & structure (The Orchestrator) or an unclear vision (The Visionary)The Energy Prophetess might turn to dopamine-hijacking activities like late-night doom scrolling or ultra-processed foods for a ‘quick fix.’

These activities then cause fatigue and a lack of creative drive, which then compounds the problem.

You become the Radiant & Resourced CreativePreneur

When these 6 archetypes come together and play, they create peace, joy, and fulfilment in your creative business. You’re internally and externally resourced, and you’re 10/10 on fire with delivering your genius to the world ❤️‍🔥

If you want to call in and harness the gifts of each CreativePreneur archetype that lives inside of you, and start creating a multidimensional brand that reflects the work your soul came here to do, I invite you to a 3-Day program called CREATIVELY RESOURCED: reclaim your creative genius from the mundane: commoditisation, boring boxes, and rigid matrix rules, and let the ‘freak flag’ of your creative life-force fly.

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