How to explain what you do as a multi-passionate entrepreneur
Palms sweaty, you summon all strength to avoid eye contact at the table.
They’re talking about careers.
You’ve been quiet and an old classmate notices —
“So, what do you do?”
“Well… Um… I’m a life coach,” you stutter. You start babbling an explanation, only to find yourself glitching, grasping for a way to translate the animacy of your work into a palatable string of soundbites.
It’s not particularly jaw dropping, and neither do your words fit perfectly into collective consciousness. So, the conversation retreats and moves on to others, where big-shot names and subject matters reserved only for industry insiders roll off tongues.
Your energy shrinks and you’re trapped by the pressure to perform to the rhythm of someone else’s world — to sound important, big, smart, valuable.
You know you are so much more than just a ‘life coach.’
But, with your certifications and arsenal of tools like NLP, Polyvagal theory, and Brainspotting, a ‘life coach’ is how everyone sees you.
And you take on that shape: “a life coach who is not a licensed therapist.” A label you have to put a disclaimer on, so you don’t get into any trouble.
What about my passion in energetics, astrology, shadow work, and quantum physics, etc? How do all of these (woo-woo) modalities fit into the terrain of what I do? Do I have to leave them out because no one gets it? I don’t fully belong in the ‘spiritual community’ and neither am I all ‘cerebral.’ I’m both! I’m a hybrid… I don’t truly belong…
Moments like this – when you feel like you have to contort yourself to fit into an existing category to make sense – remind you once again that your non-linear, multi-passionate, curious & creative nature is a hindrance to entrepreneurial success.
The Shapeshifter Multi-Passionate: dissolving the tension between wanting approval and self-expression
What most multi-passionates get wrong
You see, the mistake that most multi-passionate creatives make (I did too) is they tend to talk about the ‘how’ – their modalities and topics of interest – in a way that’s disconnected from them.
When they only know and identify themselves through the value that the modality offers, labels feel limiting.
Let’s dive deeper ↓
Modalities, or ‘topics,’ are just tools. And tools are mechanical, cold, and lifeless. They do not reveal why people should care, and why people connect with you and choose you. Your voice does.
You most likely have walked the path of trying to emphasise your expertise by delving into the technicalities of your toolbox and knowledge, only to feel like a replica — your expertise could very well be replaced by someone else’s at the same level of competence. (Line 1s in Human Design, I’m looking at you!)
As a multi-passionate creative, the value and gift you can offer the world is your lived experiences of these topics. This means that your connection with your Self (aka your creative life-force) is the center, the forefront, and the intersection, of all that you create and express, regardless of how disconnected your interests or passions seem. This is your voice.
Discovering & connecting with the Self (the voice) is actually the most challenging part. The experience feels like trying to break free from a cage fortified by shack doors.
Many multi-hyphenate creatives are masters at teaching, sharing, and talking about their passion topics. But they also leave themselves out of the conversation. That’s where the disconnect is.
My tumultuous journey of coming back to center
When I pivoted from the binge & emotional eating niche in 2022, I branded myself as a Human Design coach, who eventually dipped into the Human Design x Content Marketing space.
I struggled with identifying myself in this space on Instagram — Who am I? What’s my voice or contribution here? Does everyone just want want to be entertained by content on the different energy types and profile lines? How do I then appear different if I’m just creating content for the algorithm?
During this period, I struggled with creating a resilient identity structure. I lost a ‘stable’ source of income and was thrust into survival, burning myself out from creating content for clients, even though done-for-you services were something I didn’t truly enjoy. I taught content marketing, hosted free challenges and masterclasses, and held a small monthly membership. I worked hard, but haphazardly.
2023 came and I broke off my engagement with my then fiancé. I decided to put the whole Human Design x Content Marketing thing on hold. I wanted a fresh start, so I joined a network marketing company for the community and the $ opportunity.
Little did I realise at the time that I was optimising inside their algo-rhythm, at the expense of me. I was saying yes to the team everywhere that benefited from my time, attention, and resources. I was functioning, rhythmically, from disconnection from my values (mainly because I was not fully anchored in them).
My identity collapsed again.
When I thought 2022 was hard, 2024 and 2025 arrived through the form of Saturnian discipline.
And those 2 years were a gift — I unravelled from ideologies under which my identity collapsed. My body morphed significantly, physically signalling a shedding of an identity that no longer served me. Accepting this was difficult but fruitful; my understanding of ‘radiance,’ or a ‘glow-up,’ had to evolve.
I grew passionate about topics on the Matrix. I talked about capitalism, outdated paradigms, algorithms, and the importance of building our own assets as a reclamation of Self. In doing so, I used phrases like “buying back your time” and “building a self-compounding ecosystem” because I was (and still am) obsessed with inventing a resourced version of me – and helping my soulmate clients do so – where I’m determined not to let our life-force energy be the product that fuels a degenerative system (as it has been with capitalism). Creating art to me has been and will always be a rebellion against extractive systems; we’re all artists.
The quantum laws of manifestation became my next obsession. And archetypal psychology re-entered my world.
Now the gym sees me 4 times a week, and today a personal trainer certification sits in a folder on my desktop.
One thing led to the next.
Here I am learning about how our mineral terrain (bioenergetics) shapes our nervous system tone, while deepen my understanding of what it means to live (exist) and embrace change on an energetic level, through erotic philosophy.
During these 2 years, I discovered I no longer want to focus only on Human Design or content marketing. My experiences led me to realise that no amount of intellectualising my Human Design or natal chart will build a stable identity. Getting into the arena of life will.
So, I ventured beyond the scope of ‘content marketing’ and filled my knowledge gap with studies on branding — the art of shaping your Category of One via your perspective, your message, your concepts, leveraging buyer’s psychology, and your unique identity. The ‘3D’ work of shaping my own brand and applying practical strategies to build a Resourced Self was the outer work that led me to deeper questions around my own identity as a multi-dimensional creative and sharpen the way I communicate the value of my art.
However, if anyone were to ask me “Clarice, what do you do?” I would sieve out from my brain a label I’ve already programmed as an automated response. Depending on what I think would fit into their terrain of understanding, I would tell them that I’m a life coach, Human Design coach, personal trainer, or brand strategist for personal brands, etc. You get the gist. And, even though they were conventionally-accepted labels, neither of them felt right; every label felt lacklustre… Neither could accurately express the nuances of what I do. I wanted to appear… logical. I wanted to be quickly understood, so I could save my energy on explaining the depth of my work where I felt didn’t matter. But every label felt reductive.
I felt small.
And this feeling of smallness was a sign that something had to shift within me; no matter how much ‘studying’ I did and brain work I indulged in, I had to make the decision to CLAIM my value and voice, without relying on labels to carry me.
Among the modalities and knowledge systems that shape the work I do, I had to put myself as the most essential (and unequivocal) in the whole equation of my brand.
To fully embody the energy of “I am the intersection, the through-line, the creative force that channels the different facets of my curious exploration into a single mission” I had to complete the journey in what I call The Necessary Void.
The Necessary Void every multi-faceted creative courageously enters and emerges from:
Before you can claim (and hence express) the value you offer to the world as a multi-faceted human being, you first must know who you are, independent of the systems and worlds that previously defined and shaped you based on the value they’ve extracted from you.
In other words, the inner work you were called to is simply a journey back to your center — to discover and define your own shape, before you shape a new world that reflects the ecosystem of you.
Herein lies the potent mess. The chaos that exists between what has been and what will become, destruction and re-creation. The void before the great shift.
And you, being Creative Life-force, are Eros, who acts at the primordial urge that turns no-thing into some-thing, shapelessness into form. You are the shapeshifter.
For those among us who have felt disconnected and de-centred from their work, we ask:
“If Eros is essential for creating and sustaining life, why are we, as Creative Life-force, amputated from our brands, in the name of service, solving problems, and doing good for others?”
As a multi-passionate creative, the value and gift you can offer the world is your lived experiences of these topics. This means that your connection with your Self (aka your creative life-force) is the center, the forefront, and the intersection, of all that you create and express, regardless of how disconnected your interests or passions seem. This is your voice.
What follows from here is the framework I use to identify and discover for myself and my clients, who have gone through or are going through The Necessary Void, their intersection that weaves together our seemingly disjointed topics or modalities.
This framework, or formula, gives you the system for explaining what you do, and thus clarifying who you are, without reducing yourself to a commonplace label that does your multidimensionality & depth injustice.
You’ll be equipped with the skill of articulating, in a sentence, whom you help and your role in their lives, confidently knowing that your work is shaped and backed by a single through-line that connects your multiple lived experiences.
Also, it bridges the gap between your lived experiences and Human Design / astrology. So, get ready to pull out your bodygraph and natal chart. 😉
This is the Ecosystem of You.
The Multidimensional Expression Statement Formula™
I had to learn this the bitter way: until I could articulate the true value of my work (define my shape), I will always feel wrongly labelled (misshaped) and have my brilliance positioned second place – even by people who ‘support’ everything I do – in favour of someone else in the same niche who is clear in spite of facilitating unsustainable results with a basic solution.
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This is Clarice, 4/6 quad right splenic projector
She combines both her decade-long experience in helping coaches & consultants with their marketing and her personal passion, to help visionary creativepreneurs turn their geniuses into assets that grow their soul-aligned network, using the ‘Energetic Algorithm’ Method. Today, she identifies as a lover of the written word, an Aquarian-Age network marketer, and a brand identity alchemist who leverages the art of Human Design to facilitate Brand Glow Ups for Multidimensional Visionaries.