The Catalyst

You’re Steve-Jobs-level passionate and committed – no stranger to a plethora of innovative and potentially revolutionary ideas. Unconventional creativity is the lifeblood of your business and projects.

So, where’s the engaged audience that hangs onto every word you say? They don’t know you exist yet… YET. But we can easily change that.

Because, speaking of Steve Jobs, or anyone who’s built a brand, movement, or business bigger than they ever thought possible…

…no one starts with a flock of hot audience.

You see, the pitfall of coaches who ONLY rely on the unconventional nature of The Catalyst to create content can appear spacey, impractical, or detached.

Because of The Catalyst’s propensity for thinking outside the box… their kryptonite lies in self-defeat from believing that their “weirdness” will never be accepted as valuable intuitive gifts. Ideas commonly atrophy in the Notes app on their phone.

So, it makes sense that the struggle to fully embrace their uniqueness represses their authenticity and intensifies their fear of losing their freedom for self-expression. To individuate themselves and reinforce their desire to express themselves, they busy themselves with acting on a plethora of innovative ideas. Their detachedness can make them appear ungrounded and ‘unavailable’ to their audience.

In this case, when your audience reads your content, they see you as a genius in your craft, but the frequency of your content conveys your lack of energetic availability to hold the space for their transformation. This ultimately blocks intimacy with your audience – the DEAL BREAKER that makes potential clients decide against working with you.

Because of your bravery in taking the road less travelled, your community also looks to you for hope and courage. But, with the unorthodox essence of your content, they aren’t quite convinced yet on how your solution solves their problem in a practical way.

As a result, creating content that resonates, builds the trust factor, and connects with an audience feels like an uphill battle for the coach whose primary superpower is The Catalyst. This becomes their bottleneck which inevitably leads to burnout, resulting in difficulty following through in a clear practical direction with their content strategy.

Given the revolutionary potential of your ideas & vision, you deserve to be understood, valued and recognized for your contributions.

Thankfully, integrating the superpower of The Catalyst – innovative, brave, self-expressed, and uniquely creative – in a way that powerfully attracts a captive audience is nowhere as complicated as building an iPhone. I’m here to hand you the formula to make it happen.