The energy of The Catalyst is where you feel naturally at home and, when skilfully leveraged, will become the most potent magnet that effortlessly draws in your soulmate clients on social media.
You have amazing potential to empower and influence others while leading your audience with passionate visionary purpose-driven leadership. People are drawn to you because of your creative perspective, brilliant innovative ideas, and how you boldly take action that’s aligned, courageous, and impactful. You’re uniquely stylish who’s a breath of fresh air… and others look to you for inspiration! Your people are waiting for you to show up as the self-expressed role model, so that they can pass on your light (and theirs) by courageously carving their own paths as rebels with their own cause and passion. If I were to put a name on your energy, you’re like Gryffindor from the Harry Potter series!
You’re Steve-Jobs-level passionate and committed – no stranger to a plethora of innovative and potentially revolutionary ideas. Unconventional creativity is the lifeblood of your business and projects.
So, where’s the engaged audience that hangs onto every word you say? They don’t know you exist yet… YET. But we can easily change that.
Because, speaking of Steve Jobs, or anyone who’s built a brand, movement, or business bigger than they ever thought possible…
…no one starts with a flock of hot audience.
You see, the pitfall of coaches who ONLY rely on the unconventional nature of The Catalyst to create content can appear spacey, impractical, or detached.
Because of The Catalyst’s propensity for thinking outside the box… their kryptonite lies in self-defeat from believing that their “weirdness” will never be accepted as valuable intuitive gifts. Ideas commonly atrophy in the Notes app on their phone.
So, it makes sense that the struggle to fully embrace their uniqueness represses their authenticity and intensifies their fear of losing their freedom for self-expression. To individuate themselves and reinforce their desire to express themselves, they busy themselves with acting on a plethora of innovative ideas. Their detachedness can make them appear ungrounded and ‘unavailable’ to their audience.
In this case, when your audience reads your content, they see you as a genius in your craft, but the frequency of your content conveys your lack of energetic availability to hold the space for their transformation. This ultimately blocks intimacy with your audience – the DEAL BREAKER that makes potential clients decide against working with you.
Because of your bravery in taking the road less travelled, your community also looks to you for hope and courage. But, with the unorthodox essence of your content, they aren’t quite convinced yet on how your solution solves their problem in a practical way.
As a result, creating content that resonates, builds the trust factor, and connects with an audience feels like an uphill battle for the coach whose primary superpower is The Catalyst. This becomes their bottleneck which inevitably leads to burnout, resulting in difficulty following through in a clear practical direction with their content strategy.
Given the revolutionary potential of your ideas & vision, you deserve to be understood, valued and recognized for your contributions.
Thankfully, integrating the superpower of The Catalyst – innovative, brave, self-expressed, and uniquely creative – in a way that powerfully attracts a captive audience is nowhere as complicated as building an iPhone. I’m here to hand you the formula to make it happen.
What I’m about to say might shock you…
The foundation for your online business isn’t your website, the perfect logo, professional images, or even your offers…
It’s your audience! Nothing is possible without them. No sales. No lives changed. Zip. Zilch. Nothing.
This is why while you’re busy figuring out all the moving pieces in your business, you need to seriously prioritize cultivating CONNECTION with your audience through your content.
When you have an engaged audience, not only will you get your knowledge and genius out there in a way that feels aligned to you and your people, you also have OPTIONS:
Now that you know WHY building an engaged audience through a magnetic content platform is so important, let’s move on to HOW.
In order for the superpower of The Catalyst to be fully expressed and recognized by your soul-aligned audience, there are 2 other superpowers that must be integrated as they are the Hidden Keys to unlocking the magnetism of your content & brand.
This will become one of your 3 ‘wow’ factors that magnetize an audience. At peak magnetism, The Guide exemplifies these traits:
Example: The Dalai Lama
At peak magnetism, The Connector exemplifies these traits:
Example: Oprah Winfrey
When you activate and integrate all 3 superpowers – The Catalyst, The Guide, and The Connector – you ignite your FULL potential, unlock your unique brilliance & expression, get your fire-in-the-belly message out there, elevate the world with regulated nervous systems, and amplify the raw authentic power of your gifts, so that you can make an impact with your influence and create TRUE change from the inside out.
You start attracting the right people, who recognize your genius, who trust your ability as an incredible coach to facilitate their deepest transformation, and who are solidly connected to you and your mission.
You are effortlessly seen by the right people as Inspirational, Aspirational and Credible.
To create magnetic content which allows you to attract more people to your lead magnets, coaching & offerings, and to unlock more opportunities like exclusive interviews (because you’re recognized for your expertise), the holistic integration of these 3 superpowers is crucial.
This is the key to becoming and staying magnetic.
When you ignite this process and go deeper with the Magnetic Content Formula…
You’re in the right place. Keep reading!
When your confusion turns to clarity and the path to an attractive content platform takes shape
Now that you know you’re just 3 keys away from unlocking your magnetic platform with hot content that gets your Soulmate Client to raise their hands and say HELL YES to working with you…
But first, a note from me…
I’m so happy you took this quiz because it shows that even a teensy tiny fraction of you believes you can create a magnetic content platform following a path that harmonizes both your unique energetic imprint and a proven content strategy. Spoiler alert: you totally can!
I teach purpose-driven transformational coaches like you how to write magnetic content, copy and messaging, without inauthentic marketing strategies. Everything I share is based on my background as a binge & emotional coach and 7 years of marketing experiences.
But make no mistake. Although it is true that content creation is my jam, many of what I am sharing with you today are totally learnable skills. When I first started coaching, I was where you are today — with a dream and the willingness to put one foot in front of the other to make an impact with my influence and create TRUE change from the inside out. I go deeper into my backstory in the Magnetic Content Formula.
Your quiz results are designed to give you a hearty dose of clarity and inspiration. All you have to do is follow through. Don’t worry – I’m here in the trenches with you.
Inhale confidence, exhale doubt— you’ve got this, Magnetic Attractor!
Model the copy examples in the formula, based on your Human Design auric type, so that you get to infuse your next piece of content with your natural magnetism and call in your next-level client
Simply use my formula to ignite your action plan, so that you can take the guesswork out of your content strategy today
Discover on pg. 86 the top technique I use to create content that gets STRANGERS to save and share my posts, click the link in my bio, and apply for my 1:1 coaching