The Connector

You’re Oprah-Winfrey-level devoted and sincere – no stranger to being the #1 cheerleader for your clients and facilitating breakthroughs for others in ways that words can’t fully encapsulate. Nurturing satisfied & thriving clients is the lifeblood of your coaching practice.

It’s true: the world needs more people like you.

So, where’s the engaged audience you deserve? They don’t know you exist yet… YET. But we can easily change that.

Because, speaking of Oprah Winfrey, or anyone who’s built a brand, movement, or business bigger than they ever thought possible…

…no one starts with a flock of hot audience.

You see, the pitfall of coaches who ONLY rely on the relatable & emotional nature of The Connector to create content can appear ‘forgettable’ or ‘friend-like.’

So, it makes sense that they unwittingly put on a hero/helper persona in their content. To avoid becoming invisible, The Connector reinforces their individuality by positioning themselves as the ‘hero’ who stands up and saves the day, even if this is unintentional.

Their attempt to share stories of trials & tribulations manifests in the form of content that resembles journal entries with no clear value communicated. When The Connector isn’t clear about their unique contribution & gifts, they end up wanting to “help” everyone by being relatable to all, even if the people they try to help aren’t an ideal fit for their transformative gifts.

Instead of standing out, their ‘diluted’ message causes them to become even more invisible, thus repressing their natural magnetism & voice, and perpetuating the nagging feeling of not being received and valued when creating content. (At the heart of it all, The Connector desires to have a specific kind of person whom they can confidently write content for, so that they feel listened to and recognized for their incredible intuitive gifts.)

In this case, when your audience reads your content, they feel safe opening up emotionally to you, but the frequency of your content positions you as a relatable friend-like therapist who hasn’t yet established her authority as a leader with valuable answers to problems that the right-fit audience deems worthy of their time, energy and resources to solve.

Because your audience desires to be held to their highest standard – as they are ushered out of their comfort zone to call in their next-level evolution – they do not feel confident yet, through the frequency of your message, that you can provide an internally & externally transformative service, one that potently harmonizes loving compassion AND the forward momentum to achieve results. This is ultimately the DEAL BREAKER that can make potential clients decide against working with you, even though you know you deserve to be making an even bigger impact with your purpose-driven message.

Given all of this… Confidently creating content that resonates, builds the trust factor, and activates an audience into movement feels like an uphill battle for the coach whose primary superpower is The Connector. This becomes their bottleneck which inevitably leads to burnout, even before they discover the process of creating magnetic content that not only powerfully communicates the value of their life experiences & knowledge, but also emotionally connects with their audience.

Thankfully, integrating the superpower of The Connector – empathetic, emotionally intelligent, and nurturing – in a way that powerfully attracts a captive audience is nowhere as tedious as producing The Oprah Winfrey Show. I’m here to hand you the formula to make it happen.