The energy of The Connector is where you feel naturally at home and, when skilfully leveraged, will become the most potent magnet that effortlessly draws in your soulmate clients on social media.
You have the amazing potential for nurturing heart-centered relationships. Your knack for facilitating communities & helping your clients with transmuting their patterns is why they love you – your capacity to move beyond surface-level conversations and into the deep stuff, while holding a nourishing space for the unearthing of unexpressed emotions. Your superpower lies in your emotional intelligence, and your presence to empathetically listen and receive others. At your most Magnetic Self, your soothing-yet-captivating voice and healing energy attract your audience, as you make a stand for their greatness without having to ‘rescue’ them from their personal challenges.
You’re Oprah-Winfrey-level devoted and sincere – no stranger to being the #1 cheerleader for your clients and facilitating breakthroughs for others in ways that words can’t fully encapsulate. Nurturing satisfied & thriving clients is the lifeblood of your coaching practice.
It’s true: the world needs more people like you.
So, where’s the engaged audience you deserve? They don’t know you exist yet… YET. But we can easily change that.
Because, speaking of Oprah Winfrey, or anyone who’s built a brand, movement, or business bigger than they ever thought possible…
…no one starts with a flock of hot audience.
You see, the pitfall of coaches who ONLY rely on the relatable & emotional nature of The Connector to create content can appear ‘forgettable’ or ‘friend-like.’
So, it makes sense that they unwittingly put on a hero/helper persona in their content. To avoid becoming invisible, The Connector reinforces their individuality by positioning themselves as the ‘hero’ who stands up and saves the day, even if this is unintentional.
Their attempt to share stories of trials & tribulations manifests in the form of content that resembles journal entries with no clear value communicated. When The Connector isn’t clear about their unique contribution & gifts, they end up wanting to “help” everyone by being relatable to all, even if the people they try to help aren’t an ideal fit for their transformative gifts.
Instead of standing out, their ‘diluted’ message causes them to become even more invisible, thus repressing their natural magnetism & voice, and perpetuating the nagging feeling of not being received and valued when creating content. (At the heart of it all, The Connector desires to have a specific kind of person whom they can confidently write content for, so that they feel listened to and recognized for their incredible intuitive gifts.)
In this case, when your audience reads your content, they feel safe opening up emotionally to you, but the frequency of your content positions you as a relatable friend-like therapist who hasn’t yet established her authority as a leader with valuable answers to problems that the right-fit audience deems worthy of their time, energy and resources to solve.
Because your audience desires to be held to their highest standard – as they are ushered out of their comfort zone to call in their next-level evolution – they do not feel confident yet, through the frequency of your message, that you can provide an internally & externally transformative service, one that potently harmonizes loving compassion AND the forward momentum to achieve results. This is ultimately the DEAL BREAKER that can make potential clients decide against working with you, even though you know you deserve to be making an even bigger impact with your purpose-driven message.
Given all of this… Confidently creating content that resonates, builds the trust factor, and activates an audience into movement feels like an uphill battle for the coach whose primary superpower is The Connector. This becomes their bottleneck which inevitably leads to burnout, even before they discover the process of creating magnetic content that not only powerfully communicates the value of their life experiences & knowledge, but also emotionally connects with their audience.
Thankfully, integrating the superpower of The Connector – empathetic, emotionally intelligent, and nurturing – in a way that powerfully attracts a captive audience is nowhere as tedious as producing The Oprah Winfrey Show. I’m here to hand you the formula to make it happen.
What I’m about to say might shock you…
The foundation for your online business isn’t your website, the perfect logo, professional images, or even your offers…
It’s your audience! Nothing is possible without them. No sales. No lives changed. Zip. Zilch. Nothing.
This is why while you’re busy figuring out all the moving pieces in your business, you need to seriously prioritize building a relationship with your audience by ADDING VALUE to them through your content.
When you have an engaged audience that trusts you, not only will you get your knowledge, story, and gifts out there in a way that feels aligned to you and your community, you also have OPTIONS:
Now that you know WHY building an engaged audience through a magnetic content platform is so important, let’s move on to HOW.
In order for the superpower of The Connector to be fully expressed and recognized by your soul-aligned audience, there are 2 other superpowers that must be integrated as they are the Hidden Keys to unlocking the magnetism of your content & brand.
This will become one of your 3 ‘wow’ factors that magnetize an audience. At peak magnetism, The Catalyst exemplifies these traits:
Example: Steve Jobs
At peak magnetism, The Guide exemplifies these traits:
Example: The Dalai Lama
When you activate and integrate all 3 superpowers – The Catalyst, The Guide, and The Connector – you ignite your FULL potential, unlock your unique brilliance & expression, get your fire-in-the-belly message out there, elevate the world with regulated nervous systems, and amplify the raw authentic power of your gifts, so that you can make an impact with your influence and create TRUE change from the inside out.
You start attracting the right people, who recognize your genius, who trust your ability as an incredible coach to facilitate their deepest transformation, and who are solidly connected to you and your mission.
You are effortlessly seen by the right people as Inspirational, Aspirational and Credible.
To create magnetic content which allows you to attract more people to your lead magnets, coaching & offerings, and to unlock more opportunities like exclusive interviews (because you’re recognized for your expertise), the holistic integration of these 3 superpowers is crucial.
This is the key to becoming and staying magnetic.
When you ignite this process and go deeper with the Magnetic Content Formula…
You’re in the right place. Keep reading!
When your confusion turns to clarity and the path to an attractive content platform takes shape
Now that you know you’re just 3 keys away from unlocking your magnetic platform with hot content that gets your Soulmate Client to raise their hands and say HELL YES to working with you…
But first, a note from me…
I’m so happy you took this quiz because it shows that even a teensy tiny fraction of you believes you can create a magnetic content platform following a path that harmonizes both your unique energetic imprint and a proven content strategy. Spoiler alert: you totally can!
I teach purpose-driven transformational coaches like you how to write magnetic content, copy and messaging, without inauthentic marketing strategies. Everything I share is based on my background as a binge & emotional coach and 7 years of marketing experiences.
But make no mistake. Although it is true that content creation is my jam, many of what I am sharing with you today are totally learnable skills. When I first started coaching, I was where you are today — with a dream and the willingness to put one foot in front of the other to make an impact with my influence and create TRUE change from the inside out. I go deeper into my backstory in the Magnetic Content Formula.
Your quiz results are designed to give you a hearty dose of clarity and inspiration. All you have to do is follow through. Don’t worry – I’m here in the trenches with you.
Inhale confidence, exhale doubt— you’ve got this, Magnetic Attractor!
Model the copy examples in the formula, based on your Human Design auric type, so that you get to infuse your next piece of content with your natural magnetism and call in your next-level client
Simply use my formula to ignite your action plan, so that you can take the guesswork out of your content strategy today
Discover on pg. 86 the top technique I use to create content that gets STRANGERS to save and share my posts, click the link in my bio, and apply for my 1:1 coaching